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Gordon is a town in Douglas County, Wisconsin, United States. The population was 645 at the 2000 census. The census-designated place of Gordon is located in the town. It was historically known as "Amick" (Amik), meaning beaver, indicating the town's significant fur-trading post alongside the Eau Claire River. The area was then called "Gordon" after half-French, half-Ojibwe pioneer and founder Antoine Gordon, who set up his convenience store and eventual commune next to the canoe stop and served as a landmark and rest stop for those traveling by.