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Kure Beach is a town in New Hanover County, North Carolina, United States, approximately 15 miles south of Wilmington. It is part of the Wilmington Metropolitan Statistical Area. The population was 2,191 at the 2020 census. It is found on Pleasure Island directly south of the Wilmington Beach annex of Carolina Beach and just north of Fort Fisher. The town is less than 1 square mile (2.6 km2) in area, stretching along about 3.5 miles (5.6 km) of coastline along Pleasure Island, and a maximum width of less than 0.5 miles (0.80 km), in most places only a few hundred yard/meters wide.