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North Bethesda is a census-designated place in Montgomery County, Maryland, United States, located just north-west of the U.S. capital of Washington, D.C. It had a population of 50,094 as of the 2020 census. Among its neighborhoods, the centrally located, urbanizing district of White Flint is the commercial and residential hub of North Bethesda. The Pike & Rose development and the Pike District is an initiative of Montgomery County to brand and market this region as "North Bethesda's Urban Core". The WMATA North Bethesda metro station and Grosvenor-Strathmore metro station serve the region.